What is Virtual Staging?
For starters, the virtual staging process is done 100% off site. Virtual staging artists use 3D rendering applications to digitally furnish photos of vacant properties. You just send the staging firm photos of a vacant property.
The traditional process requires movers bring furniture inside the home and then a photographer shoots the staged furniture in the home.
Virtual staging can be used for any room. It's common to stage a back yard deck, pool area, garden, front porch etc.
The end result is a photo that appears to be lived in, it's a place where you would feel right at home, and a place where you would be excited to invite your friends and family members over.
Virtual staging companies can even take photos of unfinished properties under construction and complete and stage them so the property can be put on the market before it's completed. They may even remove the existing furnishings and replace them with more aesthetically pleasing ones that appeal to a greater and sometimes wealthier demographic.
Isn't this tricking the client?
That's a great question. The short answer is no. You can use virtual staging and maintain your firms integrity.
The long answer is - when you purchase a new home, is the model home vacant? No, right? When the new home owner gets their completed home - they do not expect new furniture with it.
Virtual staging merely provides a sense of scale within a space. It gives clients a vision of what could be. Most people aren't very creative when it comes to home decor, which is why most new home buyers try and mimic the furniture, flooring, and cabinetry of the model home. Giving clients a vision is so important for getting them comfortable with the purchase. Also, physical home staging companies will never be able to do things that might normally damag a home like -mount televisions on walls, hang curtains, install blinds, hang projectors, hang plants, mount speakers, hanging pot racks, or even just simple wall art and mirrors. These aspects of the decor really set apart these 2 types of staging.
The most important aspect here is disclosure. It's not hard. Just list the photos "as possibilities" like any staging photo. Show both staged and un-staged photos or just tell them the home is not staged currently - prior to visiting the property.
Is virtual really better?
With today's technology virtual staging artists can create hyper-realism with the furnishings they use. Having the ability to make changes after the work is complete and not being forced into a particular style are the backbone of virtual staging.
There are other benefits as well; flexibility, options, cost-effectiveness, listing before construction is finalized, preventing damage to the client's property, and ease of use, and quick urn around. These are valuable tools for anyone listing a home but even more so to those who do it professionally.
Most agents who have tried both staging options believe that doing it virtually is the only way to go. Those who don't probably picked the wrong company.
You achieve the quicker sell rate and the higher price per listing benefit - with less overhead. From a marketing standpoint, appealing to a to a wider range of clientele by staging a home with a a variety of styles on different listing sites can also be very effective. This is very cost prohibitive when using a traditional physical staging team.
Would you choose modern virtual or traditional physical?
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Examples of Virtual Staging
Interested in learning more?
Most sellers want the most foot traffic for their $$$ Virtual staging is the best option. You can see how the process works here.